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To make those changes more sustainable, the focus must be on linking human, organizational and digital solutions to solve five lingering consumer pain points first. Dr. Stéphane J.G. Girod is Professor of Strategy at IMD in Lausanne, Switzerland, where he directs the “Reinventing Luxury: Strategic Conversations” program. [2] “Luxury Goods Worldwide Market Study,” Fall-Winter 2017, Bain & Co. Inc. [3] “The Great Retail Bifurcation,” Deloitte Insights, 2018. [4] Attest, Luxury Industry Brand Index,

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