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Top Insights For 2017 On Fashion Today Strategies

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Inside Instagrams Social Shopping Master Class

Source: Shutterstock “We really wanna invest in this,” said Susan Buckner Rose, director of monetisation product marketing at Instagram. “Really, what we want is for these businesses not to just have an Instagram presence, but be able to leverage all these tools.” Maximising Instagram’s already huge presence is a good thing for Facebook, and not just financially. The photo-sharing app provides its parent the opportunity to regain some of the cultural cool it lost long ago. Even while Mark Zuckerberg’s social media monster is under sustained attack — for facilitating Russian interference in the 2016 US election, leaking personal data, and not blocking hate speech — Instagram remains unscathed. In fact, some consider Instagram to be Facebook’s saviour, given its younger audience and concomitant marketing advantages. On Facebook, there are neo-Nazis and St. Petersburg trolls. On Instagram, there are sunsets and avocado toast. Instagram, in other words, is a carefree getaway from the daily grind.

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